Note that job sites and the company's website will also assist in this research - but be careful about the bias inherent in press releases.

Click here to view some of these resources.

Newswires are also useful in CI research. Many newswire stories never make it to the newspapers or if they are printed, only contain a portion of the whole story. They also provide periodic updates; so, if information was inaccurate or changed, the newswire story will be updated accordingly.

Trade and Industry publications are another source for conducting media analysis. To those inside a particular industry, these publications are of great value. Trends, news in the industry, rumors, vendors, key players, and other informative bits of information can be gathered. More in-depth details on a particular industry is provided, which may facilitate in a review of competitors' actions.

Trade journal and association sources are available here.