|
Media Analysis
The
media is certainly a primary source in researching competitors. Newspapers,
magazines, newswires, and publications all contain pieces of information
that may assist you in formulating an opinion and conducting a competitive
review.
When
investigating a competitor, always start locally or regionally and
"fan out" from there. In many cases, companies you are reviewing are
more prominent in their locale or nearest major city and these publications
will often contain more details about the competitor than national
publications. Events such as: layoffs, facility changes, accidents, fines,
large account awards/lossess or changes in management will receive local
press before they reach the national newswires.
Online
newspaper databases will help you locate these publications. AJRNewslink is an
example.
Click here for
other available sources.
Learn More>
If
you have any suggestions, comments or questions, please contact The Competitive Intelligence Center.
|
