When investigating a competitor, always start locally or regionally and "fan out" from there. In many cases, companies you are reviewing are more prominent in their locale or nearest major city and these publications will often contain more details about the competitor than national publications. Events such as: layoffs, facility changes, accidents, fines, large account awards/lossess or changes in management will receive local press before they reach the national newswires.

Online newspaper databases will help you locate these publications. AJRNewslink is an example.

Click here for other available sources.

Learn More>