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Industry Analysis
Industry
Analysis is helpful in compiling a competitive review for the purposes of
keeping up with developments in industry or industry trends, watching
developments or trends in another industry, moving into a new industry, or
considering an acquisition or merger.
When
studying an industry, it's necessary to comprehend fully the direction the
industry is taking. To make this determination, it's important to analyze:
- History of the Industry accessible
through trade publications or associations and industry-specific
databases.
- Industry trends also obtainable
through trade publications or associations and industry-specific
databases.
- Forecasts on the size of the industry.
- Customers for Products or Services
- Potential New Customers
- Changes Affecting the Market such as
import patterns
- Market Forecasts
- Distribution Methods
- Product Leaders
- Potential for duplication or
complimenting products or services
- Price Structure/ Price Margins
- Technology being used / Emerging
technologies and trends
- Fiscal position
- Productivity
If
you have any suggestions, comments or questions, please contact The Competitive Intelligence Center.
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