Knowledge is Power:


Industry Analysis

Industry Analysis is helpful in compiling a competitive review for the purposes of keeping up with developments in industry or industry trends, watching developments or trends in another industry, moving into a new industry, or considering an acquisition or merger.

When studying an industry, it's necessary to comprehend fully the direction the industry is taking. To make this determination, it's important to analyze:

  1. History of the Industry accessible through trade publications or associations and industry-specific databases.
  2. Industry trends also obtainable through trade publications or associations and industry-specific databases.
  3. Forecasts on the size of the industry.
  4. Customers for Products or Services
  5. Potential New Customers
  6. Changes Affecting the Market such as import patterns
  7. Market Forecasts
  8. Distribution Methods
  9. Product Leaders
  10. Potential for duplication or complimenting products or services
  11. Price Structure/ Price Margins
  12. Technology being used / Emerging technologies and trends
  13. Fiscal position
  14. Productivity


If you have any suggestions, comments or questions, please contact The Competitive Intelligence Center.
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