Knowledge is Power:


Analyzing Competitors' Websites

  • Partners and subsidiaries - allows you to analyze these websites and examine their stature and selling points.
  • Accomplishments/Demos of products - will involve what the competitor views as their prime selling product or service.
  • Location(s) of company - often lists detailed information on employees and branches of company.
  • Press releases - often announce new partnerships, products and services being introduced.
  • Employment opportunities - identifies the area the company needs assistance in and reveals possible areas of weakness, expansion or development.
  • Company publications - posted company magazines, white papers, brochures, reports, etc. provide insight into current projects, employees, research and development, strategies, etc.

Websites are usually an updated resource providing both general and inside knowledge about the company. However, professionals still warn users to exercise caution when studying competitors' websites. Information may be deliberately misleading and overly optimistic. Negative topics are rarely included yet often do exist. It is important to research other sources and validate what is uncovered here for credibility.


If you have any suggestions, comments or questions, please contact The Competitive Intelligence Center.
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