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Analyzing Competitors' Websites
Competitors'
websites are a highly recommended competitive intelligence source. It is a
free, content-rich starting place to begin your research. It's also
advantageous in uncovering information on small or new companies where
traditional information about a young business is difficult to locate
elsewhere.
Key
sections of the site, listed in order of priority, to take note of include:
- People/Management team - identifies key individuals and
allows you to do more thorough research on executives' management
styles and accomplishments elsewhere.
- Corporate philosophy - will assist in understanding their
strategy and planning your own direction
- Company history - older companies often provide more
information; by analyzing prior behaviors, future actions can be
predicted.
- Investor relations - information for shareholders is
always useful to competitors.
- Products and services - gives clues on how competitor is
positioning these products and services and assist you in determining
if your products and services need improvement and are of comparable
value.
Learn
More>
If
you have any suggestions, comments or questions, please contact The Competitive Intelligence Center.
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