Key sections of the site, listed in order of priority, to take note of include:

• People/Management team - identifies key individuals and allows you to do more thorough research on executives' management styles and accomplishments elsewhere.
• Corporate philosophy - will assist in understanding their strategy and planning your own direction
• Company history - older companies often provide more information; by analyzing prior behaviors, future actions can be predicted.
• Investor relations - information for shareholders is always useful to competitors.
• Products and services - gives clues on how competitor is positioning these products and services and assist you in determining if your products and services need improvement and are of comparable value.